Review: Shrine Records, though a commercial failure in its time, has risen from obscurity to become a holy grail for collectors of rare soul music. Founded in 1964 by Eddie Singleton and Raynoma Gordy, the label's lack of commercial success belied its treasure trove of musical talent. Despite minimal sales, Shrine's twenty singles became highly coveted among collectors, spurred on by their discovery on the Northern Soul scene in the 70s and 80s. The recent resurgence of interest in Shrine Records has led to the rediscovery of hidden gems from artists like the Cautions, Cairos, and Les Chansonettes. Thanks to the efforts of individuals like Eddie Singleton and Ady Croasdell, original master tapes have been retrieved, revealing previously unreleased tracks from artists such as the Prophets and Tippie & the Wisemen. The "Shrine Northern - The 60s Rarest Dance Label" Kent LP, KENT 526, released last year, celebrated the label's legacy. Now, with the release of a 7x7" box set, Shrine's revival continues. Featuring another 14 sides worthy of single releases, this box set is a testament to the enduring allure of Shrine Records and its contribution to the soul music landscape.
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