Under the Clairo alias, Claire Cottrill has achieved cult status in recent times, with her lo-fi take on indie, alternative and dream-pop finding on audience on both sides of the Atlantic. The Boston-based singer-songwriter continues her ascent from the musical margins on Charm, her first album for three years. It's a hugely atmospheric and emotive affair, with Cottrill languidly shuffling between subtly country-tinged lo-fi indie-pop (the semi-acoustic warmth of 'Nomad'), late '60s-inspired dream pop, gentle psychedelia and loose-limbed, surprisingly funky haziness smothered in rubbery bass guitar, vintage synth sounds and heady horns ('Sexy To Someone'). And yes, it's an undeniably charming affair.
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