Looking around at the music scene today gives you the opportunity to witness what has become a common phenomenon – The demise of a popular music genre.
In the wake of the popularisation of what became known as "Deep House" it's interesting to see how we all fall out of love so quickly with what gave us inspiration and happiness just a short time ago.
What is even more interesting is the fact this demise is a direct result of popularity, the popularity, as artists we are seeking through the creation of “Deep House” in the first place. If not only to reach a wider audience with our message and the music we produce
As a consumer this creates a precarious scenario where you face the ridicule of your peers based on the omission you like something now considered “un-cool”.
For the artists and professionals this starts to create a new set of rules that are defined pragmatically and iteratively with each release.
We are excited by the opportunity to reinvent ourselves. Just as with fashion music goes full circle but when it catches itself up things are never the same. The contemporary hand directs the future, taking influence from what has been before it.
The chart is a direct reflection of where we are now as we take influence to define our future.